Purex Nutrition (24)

There is no doubt about it that sleep is important for our overall health and wellbeing, but it is also important for your fitness. Both weight loss and muscle building require adequate levels of sleep to function properly. In fact since growth and repair happens during rest(sleep) and testosterone levels raise, you could say it is the most important part of the puzzle. Sleep is primarily accomplished by relaxing the body and mind to reach a state of sedentariness. This is what allows the body to be able to fall asleep. The reality is that we go to the gym to start/trigger these changes, but they actually happen during rest. So it is very important that you are getting enough sleep EVERY night. Roughly 25% of Americans experience acute insomnia every year and have trouble sleeping. Sometimes it is hard to avoid simply because we all live very busy lifestyles. Most of us are regular consumers of caffee(caffeine) which can stay in the body for up to 12 hours. The body will typical clear half of your caffeine within 6 hours. Depending on when you finished your last cup, you could be compromising your sleep or the quality of it. Then you have the gym, many Americans will take pre-workout before the gym, which is usually after 5pm when they come home from work. Even without pre-workout the body needs to cool down and go back to normal(homeostasis). This level of activity by itself contributes to the inability to sleep. Plus after the gym you have to eat, while the stomach is working it makes it difficult to reach a sedentary enough state to fall asleep. Now if you add pre-workout to this mix, you end up tossing and turning all night compromising your ability to recover and leaving you tired tomorrow. The worst part is that this vicious cycle will also affect your quality of workouts by being physically too tired going into them. To go even further, without proper recovery you are only destroying the body and taking steps backwards via ‘overtraining’. This is when you enter your next workout before the recovery phase has completed. Pure Sleep helps you get to sleep and get quality sleep so you can recharge and recover properly. We put the standard melatonin and 5HTP to increase levels of sleep hormone. Melatonin tells the body that it is night time and prepares it for sleep. This is helpful when you have long or busy days and need the signals earlier than you plan on sleeping for better recovery. We added calcium, vitamin b to help support the natural production of melatonin. We also added magnesium to help calm and relax the muscles to get closer to a sedentary state. Magnesium has been shown to help individuals who suffer from insomnia improve their insomnia severity index (ISI), sleep efficiency, sleep time and sleep onset latency and early morning awakening. Our proprietary sleep blend includes ingredients such as lemon balm, passion flower and GABA to help relax body and mind and bring it closer to sedentary. We added chamomile to help with sleep-induction and goji as well as Ashwagandha to help improve the quality of sleep.

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If you live the keto lifestyle then you know that limiting your intake of carbs is the most important thing. As soon as you consume too many carbohydrates, you break ketosis. This is a big setback because it takes a lot of time to get back into ketosis. Pure keto drops is packed with a whole lot of herbs for each 1ml droplet to help you stay on track and stay keto! The mineral chromium is a staple in this formula as it helps to reduce hunger and sugar cravings to control your appetite. Chromium plays a role in regulating glucose and insulin, assisting with the action of insulin to remove sugar from the bloodstream and put it into the muscle and boosting metabolism. Chromium has also been shown to improve insulin sensitivity which is helpful for overall weight loss as you have better control over the carbs that you eat. Proper insulin control is also beneficial for when you break keto or finish your diet phase. Insulin sensitivity has also been linked to regional body fat distribution, particularly around the abdomen. To further help suppress appetite and curb hunger we added various other herbs. Gymnema sylvestre extract to help with sugar cravings. Coleus forskohlii extract helps decrease overall appetite by regulating the hormone production of ghrelin. Capsicum annuum extract is part of the capsaicin family. It has been known to decrease appetite for many years. Capscicum is know to increase glucagon-like-peptide 1 supressing appetite, decrease ghrelin further supressing appetite, and acts as an anorexigenic hormone(satiety hormone) increasing satiety. Grape seed extracts increase glucagon-like-peptide 1 supressing appetite more. Panax ginseng root extract and raspberry ketones helps to further supress appetite. To help with energy we added Eleutherococcus senticosus. Eleutherococcus senticosus helps by increasing oxygen consumption as well as the use of fatty acids as an energy source. Guarana seeds are known as herbal stimulants containing twice the concentration of caffeine compared to a coffee bean. Green tea extracts were added for a little added caffeine boost. Maca root has been shown to increase energy in long distance athlete improving the aerobic system. Finally, we added l-carnitine to help facilitate fat loss and improve blood flow. Carnitine helps by transporting fatty acids into the mitochondria for fatty acid oxidation(β-oxidation). This can be helpful because increased fatty acid oxidation is the result of entering ketosis which is the entire purpose of a keto diet.

There is no doubt about it that sleep is important for our overall health and wellbeing, but it is also important for your fitness. Both weight loss and muscle building require adequate levels of sleep to function properly. In fact since growth and repair happens during rest(sleep) and testosterone levels raise, you could say it is the most important part of the puzzle. Sleep is primarily accomplished by relaxing the body and mind to reach a state of sedentariness. This is what allows the body to be able to fall asleep. The reality is that we go to the gym to start/trigger these changes, but they actually happen during rest. So it is very important that you are getting enough sleep EVERY night. Roughly 25% of Americans experience acute insomnia every year and have trouble sleeping. Sometimes it is hard to avoid simply because we all live very busy lifestyles. Most of us are regular consumers of caffee(caffeine) which can stay in the body for up to 12 hours. The body will typical clear half of your caffeine within 6 hours. Depending on when you finished your last cup, you could be compromising your sleep or the quality of it. Then you have the gym, many Americans will take pre-workout before the gym, which is usually after 5pm when they come home from work. Even without pre-workout the body needs to cool down and go back to normal(homeostasis). This level of activity by itself contributes to the inability to sleep. Plus after the gym you have to eat, while the stomach is working it makes it difficult to reach a sedentary enough state to fall asleep. Now if you add pre-workout to this mix, you end up tossing and turning all night compromising your ability to recover and leaving you tired tomorrow. The worst part is that this vicious cycle will also affect your quality of workouts by being physically too tired going into them. To go even further, without proper recovery you are only destroying the body and taking steps backwards via ‘overtraining’. This is when you enter your next workout before the recovery phase has completed. Pure Sleep gummies helps you get to sleep and get quality sleep so you can recharge and recover properly. We put the standard melatonin. We also added vitamin B6 to help produce more melatonin naturally. Melatonin tells the body that it is night time and prepares it for sleep. This is helpful when you have long or busy days and need the signals earlier than you plan on sleeping for better recovery. Our sleep formula also includes passion flower to help relax the body and mind to bring it closer to sedentary.

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Apple cider vinegar has been shown to help with blood glucose control, particularly with postprandial (after a meal) blood glucose. Apple cider vinegar slows the rate of stomach emptying (gastric emptying), allowing food to stay in the stomach longer and leaving you feeling fuller for longer. Glucose control in the body has a lot to do with weight loss and a lot to do with overall health. Extremely poor glucose control can lead to diabetes type 2. The type of diabetes where your cells have become completely unresponsive to insulin. Insulin is a hormone that is released to control glucose and clear the bloodstream of all glucose that was consumed through food. It is important that our body clears glucose from the bloodstream because glucose is acidic. When our bloodstream acidifies, everything dies and this could be lethal. This is why diabetes is a big problem, as it is a disease where the body cannot clear blood glucose. Over the years our food sources have become more concentrated with sugars and are higher in glycemic index as a result. This means that they will spike (release more) insulin higher than a lower glycemic option. It is the spiking of insulin that is the root of the problem. Insulin like any other hormone, will go through a process of degradation when it is bombarded with more hormone than normal. This process of degradation is simply just how the body responds to overload. Hormone receptors weaken and respond less to the same amount of hormone. This means that more hormone is required to be released to accomplish the same task. The problem with insulin is its fat storage properties, so more insulin release means more fat storage. When referring to how well the cells respond to insulin it is referred to as ‘insulin sensitivity’. Oppositely As your insulin receptors degrade, it is referred to as ‘insulin resistance’. Once you get to a point of complete degradation where your insulin receptors are no longer responsive at all, we refer to this as type 2 diabetes. The reality is that the majority of North America are so insulin resistant that they are borderline diabetics. So, it is important to keep your insulin and carbohydrate intake in check for preventative measures, as well as better control over dietary carbohydrates. Insulin is primarily a storage hormone, it is released when we eat carbohydrates. Carbohydrates are broken down into glucose and rises our blood glucose levels. Insulin is then triggered to clear our blood glucose, it does this by storing the glucose. Starting at the liver with an approximate total capacity of about 500g. It then stores glucose in the muscles with an approximate total capacity of 1500g. Once storage sites are full the rest is stored in fat cells for later use as energy when needed. It is typically the last part of your meal that is being stored as fat, portion sizing is a good practice for this reason. Since insulin as a hormone acts to store nutrients and potentially fat, we want to control and reduce the amount of insulin we release. One way of accomplishing this is by choosing low glycemic foods. The other way is to increase insulin sensitivity, to regain control of proper insulin release and reception. When you are very insulin resistant, you release more insulin and as a result are more likely to store fat with the same amount of food. Insulin is also a hormone that has been linked to regional fat storage patterns. Insulin has been shown to hold onto fat in the obliques (‘love handles’) area of the body. This is important because many people struggle with ‘trouble areas’, and these types of studies help us to understand why. We know that spot reduction is not a possible, however if you are already losing weight but struggle in certain areas, it could be due to imbalanced hormones. Apple cider vinegar may be helpful with digestion in a few specific but non-direct ways. Apple cider vinegar by itself has not been proven with strong scientific evidence to be beneficial to digestion directly. However, it is acidic and contains acetic acid which can help raise the pH(acidity) of the stomach. Stomach acid levels should be a pH of 1-2, but can rise to 2-4 from common things like inflammation, stress and medication. So, this helps digestions in the event of low stomach pH. Less acidic stomach environments have trouble breaking down food and can show as acid reflux, burping or gas. It has also been found that apple cider vinegar has aided in increasing the production of some digestive enzymes. Intestinal enzymes protease, α-amylase, lipase was shown to increase as a result of apple cider vinegar. Acetic acid has also been shown to help certain minerals absorb such as calcium and iron. The acetic acid also helps to kill bad bacteria and helps good bacteria grow for digestion. Apple cider vinegar has been shown to help with yeast infections in women. Yeast infections(Candidiasis) is caused by a fungus called ‘candida albicans’. Yeast infections are very common in females, but also very treatable. Apple cider vinegar has been shown to help kill this fungus as an antimicrobial. So regular use of apple cider vinegar can help protect you from yeast infections.

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Digestion is fundamental to everything related to health and fitness, and it is often overlooked. Digestion is how the nutrients from your food(and supplements) are able to absorb into the body. So without proper digestion, you’re fighting an uphill battle and a lot of what you eat is not getting into the body. Digestion ends at the intestines, the small intestines being where nutrients are absorbed. In order for the nutrients to absorb, they must first be broken down into their basic form. Starting in the form of food(such as a grape) it goes through the digestive system and is then broken down along the way into basic nutrients for absorption at the intestines. Part of this breakdown is physical and part of it is chemical. The physical digestion starts with chewing. It is very beneficial to spend your time chewing to help break down your food as much as possible before starting the digestive process. There are also small smooth muscles that help as well with some breakdown but they mostly are responsible for helping to move the food through the digestive system. The other part is chemical digestion. This is arguable the most important part as this is the part where food is broken down into its basic nutrients. We have these enzymes in our body called digestive enzymes that are responsible for breaking down food into its basic components. Most digestive enzymes are produced in the pancreas and small intestines, but it can also be acquired from foods such as pineapples, papayas, mangoes, honey, bananas, avocados, sauerkraut, and ginger, apples, grapes. The main digestive enzymes are: Amylase (breaks down complex carbohydrates) Lipase (breaks down fats) Protease (breaks down proteins) Lactase (breaks down lactose) Sucrase (breaks down sucrose) There are some signs you can use to tell if you are lacking in digestive enzymes. Some common symptoms include: Gas Bloating Hunger shortly after eating wholesome(nutrient filled) or large meals(absorbtion issue) Inability to digest food after eating(still floating around hours later) Eating and failing to see the effects or energy from your food Diarrhea Belly pain or cramps Oily stools (bowel movements) It is also important to note that the body will use digestive enzymes to neutralize acidity along with minerals from your bones and teeth. This includes alcohol, which also affects the pancreas and its ability to do work and produce enzymes. It is also important to note that majority of adults have very little lactase enzyme. This is simply because lactase production starts declining sharply after infancy (lactase nonpersistence). This makes it difficult for adults to digest milk/dairy products. If you experience abdominal pain, bloating, flatulence, nausea, or diarrhea shortly after consuming dairy, then you have a level of lactose intolerance(lactose malabsorption). True lactose intolerance is the inability to produce lactase at all. This is typically determined from birth, as an infant you would have had problems digesting milk. *Please note that taking TOO much digestive enzymes CAN lead to abdominal pain and stomach cramps. Pure Digestion enzymes come complete for complete digestion support. We put lactase, lipase, papain for the protease, bromelain another proteolytic(digest protein) enzyme and the super powerful Makzyme Pro ™ Enzyme Blend. Makzyme Pro ™ was developed to be a more effective digestive enzyme for athletes. Makzyme Pro ™ supports the digestion of protein and the absorption of amino acids. Makzyme Pro helps with gut immune system(gut-immunological axis) by enhancing the mucosal immune response(Toll-like receptors) and upregulation of genetic markers associated with macrophage (gut-immune cell) activity. Makzym Pro has been shown to suppress helicobacter pylori growth (pathogenic bacteria) and gut inflammation and enhance gut microbiome. Makzym Pro also supports anti-inflammatory modulation of the hypothalamic-pituitary-adrenal (HPA) axis which may lower levels of cortisol(stress hormone). Reduced inflammation works via activation of Toll-like receptors (TLRs) and reduction nuclear factor (NF)-κB and pro-inflammatory cytokines (inflammation markers)

You may have been told by your doctor at some point to consume more fiber. This is typical for most Americans as only 5% of Americans the recommended fiber intake daily. The recommended intake of fiber is 16 grams through diet. Studies have found that you actually do not need to consume that amount if you are obtaining it through supplementation. Fiber is something the body needs to help with the digestive process. There is insoluble fiber and soluble fiber. Insoluble fiber adds bulk to the stool to help with regular bowel movements. Soluble fiber helps draw water into the stool to prevent constipation. These are both equally important and should be consumed daily. Pure Fiber gummies were made to help you get your daily amount of fiber. Pure Fiber gummies were made in gummy form so that you can have an easier time taking it. Plus that is one less pill you have to worry about. You can eat it like you eat the rest of your food and get the benefits of fiber as a result. We formulated them with both soluble and insoluble fiber so you can get the benefits of both. Two gummies a day keeps your doctor away!

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Plant protein is not just for vegans! There are several benefits to plant protein. When most people think about protein they think whey protein or casein. These are both animal-based proteins that come from milk which contains lactose. Lactose is not very digestible in most adults due to the lack of enzymes. Lactose intolerance typically starts between the ages of 2-5 as the body stops producing as much lactase enzyme. This limited ability to digest lactose creates problems with absorption. Lactose that is unable to digest is passed through the intestines into the colon where bacteria takes care of the rest. The fermentation that occurs is what causes uncomfortable symptoms such as bloating, gas, abdominal pain and diarrhea. Pure Plant Protein has no lactose! This is a great option for anyone with digestive issues such as IBS, food intolerances, lactose intolerance, bloating or a slow metabolism. Plant based proteins are a lot easier for the body to break down. That means that you will have an easier time digesting it and absorbing it into the body. We made sure to add a blend of pea protein, brown rice protein and quinoa protein. Pea protein absorbs really well in the body, to ensure a complete protein profile with all the essential amino acids, we blended it with brown rice protein and quinoa protein. Brown rice contains fiber which will help you stay fuller for longer as well as help with regular bowel movements and gut bacteria health. With the addition of MCT (medium chain triglyceride) you also get the benefit of additional healthy fats. This can help if you find yourself lacking in healthy fats in your diet. We made sure to include your antioxidants as many plant-based foods are high in antioxidants. So, we added an entire antioxidant blend of fruits to the formula! This is to help reduce oxidative stress to reduce muscle damage and fatigue to assist with recovery. Antioxidants also help neutralize free radicals and oxidant molecules from cells helping to reduce your risk of heart diseases.

Plant protein is not just for vegans! There are several benefits to plant protein. When most people think about protein they think whey protein or casein. These are both animal-based proteins that come from milk which contains lactose. Lactose is not very digestible in most adults due to the lack of enzymes. Lactose intolerance typically starts between the ages of 2-5 as the body stops producing as much lactase enzyme. This limited ability to digest lactose creates problems with absorption. Lactose that is unable to digest is passed through the intestines into the colon where bacteria takes care of the rest. The fermentation that occurs is what causes uncomfortable symptoms such as bloating, gas, abdominal pain and diarrhea. Pure Plant Protein has no lactose! This is a great option for anyone with digestive issues such as IBS, food intolerances, lactose intolerance, bloating or a slow metabolism. Plant based proteins are a lot easier for the body to break down. That means that you will have an easier time digesting it and absorbing it into the body. We made sure to add a blend of pea protein, brown rice protein and quinoa protein. Pea protein absorbs really well in the body, to ensure a complete protein profile with all the essential amino acids, we blended it with brown rice protein and quinoa protein. Brown rice contains fiber which will help you stay fuller for longer as well as help with regular bowel movements and gut bacteria health. With the addition of MCT (medium chain triglyceride) you also get the benefit of additional healthy fats. This can help if you find yourself lacking in healthy fats in your diet. We made sure to include your antioxidants as many plant-based foods are high in antioxidants. So, we added an entire antioxidant blend of fruits to the formula! This is to help reduce oxidative stress to reduce muscle damage and fatigue to assist with recovery. Antioxidants also help neutralize free radicals and oxidant molecules from cells helping to reduce your risk of heart diseases.

The two hardest times to find energy is when you need to go to the gym or when you wake up in the morning. We all find it difficult to muster up that energy. The good news is that there is a solution! Pure Focus is a solution to both problems. No more struggling to wake up in the mornings, no more sluggish forced workouts. Loaded with both ‘real’ energy and ‘fake’ or stimulant energy, you get the best of both worlds. All without tingles! We put your standard caffeine to give you a quick swift kick of energy. The type of energy to have you jump out of bed in the morning. But we discluded the heavy stimilants so you don’t have to worry about the jitters and tingles, just pure focus! We also added creatine to help you get out those extra few reps. We realize that energy crashes are a problem with caffeine. So we backed that up with B vitamins to facilitate real energy production. These are the main nutrients that facilitate the body producing ATP. ATP is short for Adenisine Tri-Phosphate, but to keep things simple ATP is the actual usable form of energy in the body. It requires B vitamins for the body to make this process happen. So after the caffeine kick in, you’ll be ripping apart calories making real energy as well! We also added citrulline malate to increase blood flow for the delivery of all your nutrients when you are working out. Finally, we added a focus matrix. Featuring choline bitartrate, DMAE-bitartrate and Bacopa monnieri to help improve cognitive function and ward off fatigue, so you can really focus! Bacopa monnieri extract has been shown to improved memory, attention, and the ability to process information. this was shown in a 12-week study in 60 older adults taking either 300 mg or 600 mg of Bacopa monnieri.

It’s no secret that the foundation to good health is good digestion. Digestion is the most important part of the entire nutrition game. Digestion is a process of extracting nutrients from the food and supplements that we put down our throat. It is at the intestines the final step where we actually absorb all of our nutrients. You have a small and a large intestine. Without proper digestion everything you put in your body will always be less effective by not entering the body. The large intestines are interesting in that digestion happens at that location second. The small intestines are  where most of the absorption happens through villi and microvilli. This is how most of your nutrients are actually absorbed into the body. The rest being mostly waste is passed onto the large intestines for excretion. However there is further absorption that happens in the large intestines. There is actually an entire bacteria culture inhabiting your large intestines for the purpose of digestion. These are good bacteria and they are referred to as gut flora or microbiota. They are responsible for digesting some very specific things like gluten, and are just as important to digestion as your small intestine. Pure Probiotics contain 40 billion units of colony forming units(CFU) to help improve or balance your microbiota. With MAKTrek® Bi-Pass Technology Pure Probiotics is formulated for a higher level of absorption. MAKTrek® Bi-Pass Technology is a patented formula that helps to improve the absorption of probiotics specifically within the body. MAKTrek® works by protecting the capsule with a protective layer keeping it safe in the stomach. This is so that it isnt broken down early by digestive enzymes in the stomach or intestines.

The two hardest times to find energy is when you need to go to the gym or when you wake up in the morning. We all find it difficult to muster up that energy. The good news is that there is a solution! Pure Energy is a solution to both problems. No more struggling to wake up in the mornings, no more sluggish forced workouts. Loaded with both ‘real’ energy and ‘fake’ or stimulant energy, you get the best of both worlds. We put beta-alanine and your standard caffeine to give you a quick swift kick of energy. The type of energy to have you jump out of bed in the morning or run into the gym to get started. This is the foundation of our pre-workout, immediate energy. Arginine-alpha-ketoglutarate was added for two reasons. The first is the vascularity, it increases nitric oxide production helping to make your veins pop. Arginine-alpha-ketoglutarate has also been shown to reduce blood lactate which helps reduce muscle fatigue, imporoving endurance so you can lift even harder! Finally, we added some important B vitamins to facilitate long term energy. We call this ‘real’ energy. These are the main nutrients that facilitate the body producing ATP. ATP is short for Adenisine Tri-Phosphate, but to keep things simple ATP is the actual usable form of energy in the body. It requires B vitamins for the body to make this process happen. So after the beta-alanine and caffeine kick in, you’ll be ripping apart calories making real energy as well!

Omega-3’s are that beneficial essential polyunsaturated fatty acid that you never knew you needed. Omega-3 fatty acids don’t always get the credit they deserve, but that may be because they are largely preventative. That means they don’t fix something directly, but they are health components that may help prevent many health conditions from occuring. They are also essential, meaning the body does not produce them by itself. That means that it can only be aquired from food. So what does omega 3 actually do? Omega 3 is a very important part of every cells membrane(outer layer) and the lack of it can affect the cells reception. In short it can affect the cells ability to recieve instructions to do work. Omega 3’s are also the precursor(needed first) to produce many hormones. Hormones are one of the main communication systems with cells. This is important because many functions of the body at the cellular level can be affected. Because of the fundamental role of omega 3 fatty acids, lacking omega 3 can affect processes including regulating blood clotting, contraction and relaxation of arteries, and inflammation. Similar to hormones, omega 3 actually communicates with the cells as well. The communication between omega 3 and your cells are to regulate genetic functions. Omega 3 has also been shown to help prevent heart disease and stroke, may help control lupus, eczema, and rheumatoid arthritis, and may play protective roles in cancer and other conditions. It is theorized that this is due to omega 3’s communication with the cells. Foods that are high in omega 3 are fish(all types), vegetable oils, nuts (especially walnuts), flax seeds and flaxseed oil. Omega 3 comes in a few different forms, Eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) you will typically find in fish/seafood. Alpha-linolenic acid (ALA) you can find in vegetable oils and flaxseeds. Pure probiotics is a nice blend of EPA and DHA forms of omega 3. Our probiotics are formulated with a 2:1 EPA:DHA ratio as it has been shown to be more effective at reducing inflammatory risk factors.

Imagine if ‘healthy eating’ could become easier to accomplish? What if you could focus more on eating enough food or even controling and portion sizing what you already eat? Well, you can! Pure Multivitamins come packed with all the essential vitamins and minerals. Ultimately what we are looking for in our food are vitamins and minerals. There are many vitamins and many minerals, it is important that you get them all. They are needed for various functions in the body. Without it, these functions may be slowed or completely stopped. The problem with a lot of multivitamins is that they are incomplete. They simply are lacking in many vitamins and sometimes don’t contain any minerals. Leaving you still without those vital nutrients, unless they are consumed through food. A multivitamin is made to supplement for the food and the nutrients within them that we are not getting. It does not help if the multivitamin you are taking also does not have these nutrients you are not getting. We formulated these vitamins particularly for men, don’t worry we also have one for  too! We added a ‘Male Support’ complex consisting of various ingredients designed to support male hormones. We recognize that men and women are biologically different, and as a result require different nutrients as well. With overall health as a main focus for a multivitamin, we decided to add an ‘Immune Support’ complex. We added some ingredients to support your immune system. But we didn’t stop there, we went above and beyond. We added an antioxidant fruit blend to help break down free radicals. That helps prevent disease caused by free radical damage. This also helps protect your skin as free radicals break down collagen causing wrinkling, dark spots, fine lines and loose, saggy skin.

The best part of your workout isn’t your first few reps, it’s the last few reps. Think about it, those last few reps are what is finishing off the muscle. Even further than that, the last few sets are the most important. That is when you are most fatigued and do the most damage. Extra reps may be the difference between you needed for the results you want. So what if you could manage to get out an extra 1-3 reps? Wouldn’t that be great, almost game changing. Well now you can! Pure Creatine Monohydrate is your barebones, basic creatine. When we say pure, we mean PURE. Nothing but creatine monohydrate, no extra fluff or extra unnecessary stuff. Creatine works by converting into something called ATP, this is facilitated by an enzyme called creatine phosphokinase. ATP is the what the body actually uses for energy. The important part of this is that it is one enzyme away from energy, so it is super quick! The body has a small storage of creatine in the form of creatine phosphate, which is creatine + phosphagen. It is actually this form in which the enzyme creatine phospokinase will work with. ATP in the body also does not have a large amount of storage. Under normal circumstances between your ATP and Creatine Phosphate stores you have about 6-10 seconds of energy. That is why when you run full speed you progressively slow down as you run through ATP and the body is unable to keep up with the energy demand. This is also why you start to get fatigued after your doing enough reps on the very first set, when lactic acid is not yet a factor. It is with loading creatine that allows you the energy for those extra few reps. It is important to understand that creatine monohydrate is not the type of supplement with immediate effects. It is a supplement that must be ‘loaded’, so you have to go through what is called a loading phase. This is typically where you would increase the dosage to 20g-25g daily for 5-7 days. This is typically broke up into 4-5 5g dosages. It is imperative that you break it up in some way shape or form as anything over 10g in one sitting can lead to gastrointestinal distress(diarrhea).  After the loading phase you would reduce the dose back down to 3-5g daily. Pure Creatine Monohydrate has provided 60 days worth to help accomodate the loading phase! This is because with a typical diet you typically are running around 60%-80% full or ‘saturated’ in your creatine stores. So you first need to fill it, then increase it. Creatine is stored within the muscle, this space is referred to as intramuscular creatine stores. Also creatine by itself cannot work until it is bonded with phosphagen. Starting from the digestive system and being in the form of creatine monohydrate means it is not in the right form for use and not even in the right location.

One of the hardest goals to accomplish in your diet is consuming enough protein. First of all it can get very expensive. It seems like meat products are just getting more and more expensive! Not to mention just hard to stomach it all in one sitting 🤮.  But we know that we need to get it. Afterall, it is the building blocks of muscle as well as the foundation of many things in the body. It is also a macronutrient and therefore very essential to our body. Absolute Whey has a nice blend of concentrated whey protein and isolated whey protein. These are just different forms of the same whey protein. The difference is how it is processed from it’s raw form. This simply changes it’s macro ratios of protein:fat:carbohydrates. Concentrates are more raw and unprocessed with more carbohydrates, fats and lactose. Isolates process some of that out leaving more raw protein. We kept it natural and very concentrate, but also wanted to give you a whole lot of protein😉! BCAA’s are short for Branch Chain Amino Acids. They are no different than regular amino acids, which are found in protein. But BCAA’s are a specific ratio of certain amino acids that have been found to have the biggest impact on muscle protein syntheisis(muscle growth). These three amino acids make up 35% of your muscle and the body does not make it on it’s own, making them ‘essential’. They also help prevent muscle breakdown or ‘catabolism’ by preserving muscle glycogen stores. We added some protease, a digestive enzymes to help with absorption. Protease is a digestive enzyme that helps facilitate the breakdown of proteins. This is necessary for protein to be able to absorb into the body. At the end of the day if the supplements you are taking are not absorbing, then you are not getting the benefit they should be providing.

One of the hardest goals to accomplish in your diet is consuming enough protein. First of all it can get very expensive. It seems like meat products are just getting more and more expensive! Not to mention just hard to stomach it all in one sitting 🤮.  But we know that we need to get it. Afterall, it is the building blocks of muscle as well as the foundation of many things in the body. It is also a macronutrient and therefore very essential to our body. Absolute Whey has a nice blend of concentrated whey protein and isolated whey protein. These are just different forms of the same whey protein. The difference is how it is processed from it’s raw form. This simply changes it’s macro ratios of protein:fat:carbohydrates. Concentrates are more raw and unprocessed with more carbohydrates, fats and lactose. Isolates process some of that out leaving more raw protein. We kept it natural and very concentrate, but also wanted to give you a whole lot of protein😉! BCAA’s are short for Branch Chain Amino Acids. They are no different than regular amino acids, which are found in protein. But BCAA’s are a specific ratio of certain amino acids that have been found to have the biggest impact on muscle protein syntheisis(muscle growth). These three amino acids make up 35% of your muscle and the body does not make it on it’s own, making them ‘essential’. They also help prevent muscle breakdown or ‘catabolism’ by preserving muscle glycogen stores. We added some protease, a digestive enzymes to help with absorption. Protease is a digestive enzyme that helps facilitate the breakdown of proteins. This is necessary for protein to be able to absorb into the body. At the end of the day if the supplements you are taking are not absorbing, then you are not getting the benefit they should be providing.

Imagine if ‘healthy eating’ could become easier to accomplish? What if you could focus more on eating enough food or even controling and portion sizing what you already eat? Well, you can! Pure Multivitamins come packed with essential vitamins and minerals. Ultimately what we are looking for in our food are vitamins and minerals. There are many vitamins and many minerals, it is important that you get them all. They are needed for various functions in the body. Without it, these functions may be slowed or completely stopped. The problem with a lot of multivitamins is that they are incomplete. They simply are lacking in many vitamins and sometimes don’t contain any minerals. Leaving you still without those vital nutrients, unless they are consumed through food. A multivitamin is made to supplement for the food and the nutrients within them that we are not getting. It does not help if the multivitamin you are taking also does not have these nutrients you are not getting. We formulated these vitamins to give you the essentials that you need!

Imagine if ‘healthy eating’ could become easier to accomplish? What if you could focus more on eating enough food or even controling and portion sizing what you already eat? Well, you can! Pure Multivitamins come packed with all the essential vitamins and minerals. Ultimately what we are looking for in our food are vitamins and minerals. There are many vitamins and many minerals, it is important that you get them all. They are needed for various functions in the body. Without it, these functions may be slowed or completely stopped. The problem with a lot of multivitamins is that they are incomplete. They simply are lacking in many vitamins and sometimes don’t contain any minerals. Leaving you still without those vital nutrients, unless they are consumed through food. A multivitamin is made to supplement for the food and the nutrients within them that we are not getting. It does not help if the multivitamin you are taking also does not have these nutrients you are not getting. We formulated these vitamins particularly for women, don’t worry we also have one for  too! We added a ‘Male Support’ complex consisting of various ingredients designed to support male hormones. We recognize that men and women are biologically different, and as a result require different nutrients as well. With overall health as a main focus for a multivitamin, we decided to add an ‘Immune Support’ complex. We added some ingredients to support your immune system. But we didn’t stop there, we went above and beyond. We added an antioxidant fruit blend to help break down free radicals. That helps prevent disease caused by free radical damage. This also helps protect your skin as free radicals break down collagen causing wrinkling, dark spots, fine lines and loose, saggy skin.